Explainer Video
Experience the journey of transparency and sustainability with our explainer motion piece for DEFO. As guides for their community, we've infused empathy and humanity into every frame, showcasing their unique impact through coherent storytelling. Discover how we crafted a brand new crypto world with funny looking characters, adding a human touch to the brand, set against a backdrop of colorful tones and unique gradients.
DEFO's Iconography
Concept vs Final Design 1
Concept vs Final Design 2
Concept vs Final Design 3
Concept vs Final Design 4
DEFO's Characters
Credits
Client: DEFO (Decentralized Foundation)
Script: Dazai
Production/Direction: Puto Studio
Project Manager: Joana Serrano
Characters/Illustration: Diogo Tavares
Animation: Diogo Tavares, Francesco Giacomini & Nikolai Larin
3D: Joana Serrano
Voice Over: Jacki Hydock
Sound FX: Denis Nechipurenko
Script: Dazai
Production/Direction: Puto Studio
Project Manager: Joana Serrano
Characters/Illustration: Diogo Tavares
Animation: Diogo Tavares, Francesco Giacomini & Nikolai Larin
3D: Joana Serrano
Voice Over: Jacki Hydock
Sound FX: Denis Nechipurenko
